Data protection

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With the following data protection declaration we would like to inform you about which types of your personal data (hereinafter also referred to as “data”) we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as: B. our social media profiles (hereinafter collectively referred to as “online offering”).

The terms used are not gender specific.

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The terms used are not gender specific.

As of April 26, 2024

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Responsible person
Overview of processing
Relevant legal bases
Safety measures
Transfer of personal data
International data transfers
Carrying out tasks according to the statutes or rules of procedure
Business benefits
Payment procedure
Provision of the online offering and web hosting
Use of cookies
Registration, login and user account
Blogs and publication media
Contact and inquiry management
Newsletters and electronic notifications
Advertising communication via email, post, fax or telephone
Web analysis, monitoring and optimization
Online marketing
Affiliate programs and affiliate links
Offering an affiliate program
Customer reviews and rating process
Presences in social networks (social media)
Plug-ins and embedded functions and content

Responsible person

Schirin Kouhzad
Telefon: 01704048720

Relevant legal bases

Relevant legal bases according to the GDPR: Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If more specific legal bases apply in individual cases, we will inform you of these in the data protection declaration.

Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR) – The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or several specific purposes.
Fulfillment of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is a party or to carry out pre-contractual measures at the request of the data subject take place.
Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR) – Processing is necessary to fulfill a legal obligation to which the controller is subject.
Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR) – the processing is necessary to protect the legitimate interests of the controller or a third party, provided that the interests, fundamental rights and freedoms of the data subject require protection requesting personal data does not predominate.
Membership contract (statutes) (Art. 6 para. 1 sentence 1 lit. b) GDPR).

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. This includes in particular the law to protect against misuse of personal data during data processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special regulations on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, processing for other purposes and transmission and automated decision-making in individual cases, including profiling . Furthermore, state data protection laws of the individual federal states may apply.

Note on the validity of the GDPR and Swiss GDPR: This data protection notice serves to provide information in accordance with both the Swiss Federal Data Protection Act (Swiss GDPR) and the General Data Protection Regulation (GDPR). For this reason, we ask you to note that the terms of the GDPR are used due to their broader spatial application and comprehensibility. In particular, instead of the terms „processing“ of „personal data“, „overriding interest“ and „particularly sensitive personal data“ used in the Swiss DSG, the terms „processing“ of „personal data“ as well as „legitimate interest“ and „special categories“ used in the GDPR are used of data“. However, the legal meaning of the terms will continue to be determined according to the Swiss Data Protection Act within the scope of the Swiss Data Protection Act.

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

Inventory data.
Payment details.
Location data.
Contact details.
Content data.
Contract data.
Usage Data.
Meta, communication and procedural data.
Event data (Facebook).
Log data.
Member data.

Categories of data subjects

Beneficiaries and clients.
Interested persons.
Communication partner.
User.
members.
Business and contractual partners.

Purposes of processing

Provision of contractual services and fulfillment of contractual obligations.
Communication.
Safety measures.
Direct marketing.
Range measurement.
Tracking.
Office and organizational procedures.
Conversion measurement.
Target group formation.
Affiliate tracking.
Organizational and administrative procedures.
Firewall.
Feedback.
Marketing.
Profiles with user-related information.
Provision of our online offering and user-friendliness.
Information technology infrastructure.
Public relation.
Sales promotion.
Business processes and business procedures.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, ensuring availability and its separation. We have also set up procedures to ensure that the rights of those affected are exercised, data are deleted and responses are made to data threats. We also take the protection of personal data into account when developing or selecting hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

Transfer of personal data

As part of our processing of personal data, it may be transmitted to or disclosed to other bodies, companies, legally independent organizational units or persons. The recipients of this data can include: B. include service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International data transfers

Data processing in third countries: If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing in the context of using third-party services or disclosing or transferring data to other persons , positions or companies, this only takes place in accordance with the legal requirements. If the level of data protection in the third country has been recognized by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for the data transfer. Furthermore, data transfers only take place if the level of data protection is otherwise secured, in particular through standard contractual clauses (Art. 46 Para. 2 lit. c) GDPR), express consent or in the case of contractually or legally required transfer (Art. 49 Para. 1 GDPR). . We will also inform you about the basics of third-country transfers for the individual providers from the third country, with the adequacy decisions taking precedence as the basic principles. Information on third country transfers and existing adequacy decisions can be found in the EU Commission’s information offering: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

EU-US Trans-Atlantic Data Privacy Framework: As part of the so-called “Data Privacy Framework” (DPF), the EU Commission has also recognized the level of data protection as secure for certain companies from the USA as part of the adequacy decision of July 10, 2023. The list of the certified companies as well as further information about the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). We will inform you in the data protection information about which service providers we use Data Privacy Framework certified.

Carrying out tasks according to the statutes or rules of procedure

We process the data of our members, supporters, interested parties, business partners or other persons (collectively „affected“) if we have a membership or other business relationship with them and carry out our tasks and are recipients of services and benefits. Furthermore, we process the data of those affected based on our legitimate interests, e.g. B. when it comes to administrative tasks or public relations.

The data processed here, the type, scope and purpose and necessity of their processing are determined by the underlying membership or contractual relationship, which also determines the necessity of any data information (we also point out necessary data).

We delete data that is no longer necessary to fulfill our statutory and business purposes. This is determined according to the respective tasks and contractual relationships. We retain the data for as long as it may be relevant to the transaction, as well as with regard to any warranty or liability obligations based on our legitimate interest in regulating them. The necessity of storing the data is checked regularly; Otherwise, the statutory retention requirements apply.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact information (e.g. postal and email addresses or telephone numbers); Contract data (e.g. subject matter of the contract, term, customer category). Member data (e.g. personal data such as name, age, gender, contact details (email address, telephone number), membership number, information about membership fees, participation in events, etc.).
Affected persons: Members.
Purposes of processing: Communication. Organizational and administrative procedures.
Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR). Membership contract (statutes) (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Business benefits

We process data from our contractual and business partners, e.g. B. Customers and interested parties (collectively referred to as “contractual partners”), within the framework of contractual and comparable legal relationships as well as associated measures and with regard to communication with the contractual partners (or pre-contractual), for example to answer inquiries.

We use this data to fulfill our contractual obligations. This includes, in particular, the obligations to provide the agreed services, any update obligations and remedies in the event of warranty and other service disruptions. In addition, we use the data to protect our rights and for the purposes of the administrative tasks associated with these obligations and the company organization. In addition, we process the data on the basis of our legitimate interests in proper and business management as well as security measures to protect our contractual partners and our business operations from misuse and jeopardy of their data, secrets, information and rights (e.g. the involvement of telecommunications companies , transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the scope of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. The contractual partners will be informed about other forms of processing, such as for marketing purposes, as part of this data protection declaration.

We inform the contractual partners which data is required for the aforementioned purposes before or as part of data collection, e.g. B. in online forms, through special markings (e.g. colors) or symbols (e.g. asterisks, etc.), or in person.

We delete the data after statutory warranty and comparable obligations have expired, i.e. generally after four years, unless the data is stored in a customer account, e.g. B. as long as they must be kept for legal archiving reasons (e.g. for tax purposes, usually ten years). We delete data that was disclosed to us by the contractual partner as part of an order in accordance with the specifications and generally after the end of the order.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contact information (e.g. postal and email addresses or telephone numbers); Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).
Affected persons: service recipients and clients; Interested persons. Business and contractual partners.
Purposes of processing: provision of contractual services and fulfillment of contractual obligations; Safety measures; Communication; office and organizational procedures; Organizational and administrative procedures. Business processes and business procedures.
Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 Letter b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Further information on processing processes, procedures and services:

Online shop, order forms, e-commerce and delivery: We process our customers‘ data to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery or execution . If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution to our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such as part of the ordering or comparable purchase process and includes the information required for delivery, provision and billing as well as contact information in order to be able to hold any consultations; Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 Letter b) GDPR).
Agency services: We process our customers’ data as part of our contractual services, which include, for example: B. conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes, handling, server administration, data analysis/consulting services and training services; Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 Letter b) GDPR).

Payment procedure

As part of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer the data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions (collectively „payment service providers“).

The data processed by the payment service providers includes inventory data, such as: B. the name and address, bank details, such as. B. Account numbers or credit card numbers, passwords, TANs and checksums as well as contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service provider to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness. For this purpose, we refer to the general terms and conditions and data protection information of the payment service providers.

The terms and conditions and data protection information of the respective payment service providers apply to payment transactions, which can be accessed on the respective websites or transaction applications. We also refer to these for further information and to assert cancellation, information and other rights of those affected.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved); Contact details (e.g. postal and email addresses or telephone numbers). Content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation).
Affected persons: service recipients and clients; business and contractual partners; Interested persons. Users (e.g. website visitors, users of online services).
Purposes of processing: provision of contractual services and fulfillment of contractual obligations; Business processes and business procedures. Feedback (e.g. collecting feedback via online form).
Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 Letter b) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Further information on processing processes, procedures and services:

Amazon Payments: payment services (technical connection of online payment methods); Service provider: Amazon Payments Europe SCA 38 avenue JF Kennedy, L-1855 Luxembourg; Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 Letter b) GDPR); Website: https://pay.amazon.de/ . Data protection declaration: https://pay.amazon.de/help/201212490 .
American Express: payment services (technical connection of online payment methods); Service provider: American Express Europe SA, Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany; Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 Letter b) GDPR); Website: https://www.americanexpress.com/de/ . Data protection declaration: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/ .
Apple Pay: payment services (technical connection of online payment methods); Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 Letter b) GDPR); Website: https://www.apple.com/de/apple-pay/ . Data protection declaration: https://www.apple.com/legal/privacy/de-ww/ .
Flattr: Flattr – online payment and donation service; Service provider: Flattr AB, Box 4111, 203 12 Malmö, Sweden; Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 Letter b) GDPR); Website: https://flattr.com/ . Data protection declaration: https://flattr.com/privacy .
Giropay: payment services (technical connection of online payment methods); Service provider: giropay GmbH, An der Welle 4, 60322 Frankfurt, Germany; Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 Letter b) GDPR); Website: https://www.giropay.de . Data protection declaration: https://www.giropay.de/rechts/datenschutzerklaerung/ .
Google Pay: payment services (technical connection of online payment methods); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 Letter b) GDPR); Website: https://pay.google.com/intl/de_de/about/ . Privacy policy: https://policies.google.com/privacy .
Klarna: payment services (technical connection of online payment methods); Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 Letter b) GDPR); Website: https://www.klarna.com/de . Data protection declaration: https://www.klarna.com/de/datenschutz .
Mastercard: payment services (technical connection of online payment methods); Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 Letter b) GDPR); Website: https://www.mastercard.de/de-de.html . Data protection declaration: https://www.mastercard.de/de-de/datenschutz.html .
PayPal: Payment services (technical connection of online payment methods) (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg; Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 Letter b) GDPR); Website: https://www.paypal.com/de . Data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full .
Stripe: payment services (technical connection of online payment methods); Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 Letter b) GDPR); Website: https://stripe.com ; Data protection declaration: https://stripe.com/de/privacy . Basis for third country transfers: Data Privacy Framework (DPF).
Visa: payment services (technical connection of online payment methods); Service provider: Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, GB; Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 Letter b) GDPR); Website: https://www.visa.de ; Data protection declaration: https://www.visa.de/USE Conditions/visa -privacy-center.html . Basis for third country transfers: adequacy decision (GB).

Provision of the online offering and web hosting

We process users‘ data in order to be able to provide them with our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the user’s browser or device.

Types of data processed: Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved); Protocol data (e.g. log files regarding logins or the retrieval of data or access times). Content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.); Safety measures. Firewall.
Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

Collection of access data and log files: Access to our online offering is logged in the form of so-called “server log files”. The server log files include the address and name of the websites and files accessed, date and time of access, amount of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. B. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and on the other hand to ensure the utilization of the servers and their stability; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further storage is necessary for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.
WordPress.com: hosting and software for creating, providing and operating websites, blogs and other online offerings; Service Provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://wordpress.com ; Data protection declaration: https://automattic.com/de/privacy/ ; Order processing agreement: https://wordpress.com/support/data-processing-agreements/ . Basis for third country transfers: Data Privacy Framework (DPF).
Wordfence: Firewall and security and error detection functions to detect and prevent unauthorized access attempts and technical vulnerabilities that could enable such access. For these purposes, cookies and similar storage methods necessary for this purpose may be used and security logs may be created during the audit and in particular in the event of unauthorized access. In this context, the users‘ IP addresses, a user identification number and their activities, including the time of access, are processed and stored and compared with the data provided by the provider of the firewall and security function and transmitted to them; Service provider: Defiant, Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.wordfence.com ; Privacy policy: https://www.wordfence.com/privacy-policy/ ; Basis for third country transfers: standard contractual clauses ( https://www.wordfence.com/standard-contractual-clauses/ ). Further information: https://www.wordfence.com/help/general-data-protection-regulation/ .

Use of cookies

Cookies are small text files or other storage notes that store and read information from end devices. For example, to save the log-in status in a user account, the contents of a shopping cart in an e-shop, the content accessed or the functions used in an online offer. Cookies can also be used for various purposes, such as the functionality, security and convenience of online offerings and the creation of analyzes of visitor flows.

Information on consent: We use cookies in accordance with legal regulations. We therefore obtain prior consent from users unless it is not required by law. In particular, permission is not necessary if the storage and reading of the information, including cookies, is absolutely necessary in order to provide users with a telemedia service they have expressly requested (i.e. our online offering). The revocable consent will be clearly communicated to you and contains information on the respective cookie use.

Notes on data protection legal bases: The data protection basis on which we process users‘ personal data using cookies depends on whether we ask them for consent. If users accept, the legal basis for the use of their data is their declared consent. Otherwise, the data used using cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offering and improving its usability) or, if this is within the scope of fulfilling our contractual obligations, if the use of cookies is necessary is to fulfill our contractual obligations. We will explain the purposes for which we use cookies in the course of this data protection declaration or as part of our consent and processing processes.

Storage period: With regard to the storage period, a distinction is made between the following types of cookies:

Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their device (e.g. browser or mobile application).
Permanent cookies: Permanent cookies remain stored even after the device is closed. For example, the log-in status can be saved and preferred content can be displayed directly when the user visits a website again. The user data collected using cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g. when obtaining consent), they should assume that they are permanent and that the storage period can be up to two years.

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and can also declare an objection to the processing in accordance with the legal requirements, including using the privacy settings of their browser.

Types of data processed: meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, people involved).
Data subjects: Users (e.g. website visitors, users of online services).
Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR). Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR).

Further information on processing processes, procedures and services:

Processing of cookie data based on consent: We use a consent management solution in which users‘ consent to the use of cookies or to the procedures and providers mentioned as part of the consent management solution is obtained. This procedure is used to obtain, record, manage and revoke consent, particularly with regard to the use of cookies and similar technologies that are used to store, read and process information on users‘ end devices. As part of this procedure, users‘ consents are obtained for the use of cookies and the related processing of information, including the specific processing and providers mentioned in the consent management procedure. Users also have the option to manage and revoke their consent. The declarations of consent are stored in order to avoid repeated queries and to be able to provide proof of consent in accordance with legal requirements. The storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or using comparable technologies in order to be able to assign the consent to a specific user or their device. If there is no specific information about the providers of consent management services, the following general information applies: The duration of the storage of consent is up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g. relevant categories of cookies and/or service providers) and information about the browser, the system and the device used becomes; Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR).

Registration, login and user account

Users can create a user account. As part of registration, users are provided with the required mandatory information and processed for the purpose of providing the user account on the basis of contractual fulfillment of obligations. The data processed includes, in particular, login information (username, password and an email address).

As part of the use of our registration and login functions and the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests and those of the users in protecting against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users can access processes that are relevant to their user account, such as: B. technical changes, will be informed by email.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact information (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Protocol data (e.g. log files regarding logins or the retrieval of data or access times).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: provision of contractual services and fulfillment of contractual obligations; Safety measures; Organizational and administrative procedures. Provision of our online offering and user-friendliness.
Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 Sentence 1 Letter b) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Further information on processing processes, procedures and services:

User profiles are not public: User profiles are not publicly visible or accessible.

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). Readers‘ data will only be processed for the purposes of the publication medium to the extent necessary for its presentation and communication between authors and readers or for security reasons. Furthermore, we refer to the information on the processing of visitors to our publication medium within the scope of this data protection notice.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact information (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Feedback (e.g. collecting feedback via online form); Provision of our online offering and user-friendliness; Safety measures. Organizational and administrative procedures.
Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

Comments and posts: When users leave comments or other posts, their IP addresses may be stored based on our legitimate interests. This is done for our security if someone leaves illegal content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

We also reserve the right to process user information for spam detection based on our legitimate interests.

On the same legal basis, in the case of surveys, we reserve the right to store users‘ IP addresses for their duration and to use cookies to avoid multiple voting.

The personal information provided in the comments and posts, any contact and website information as well as the content information will be permanently stored by us until the user objects; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Contact and inquiry management

When you contact us (e.g. by post, contact form, e-mail, telephone or via social media) as well as within the framework of existing user and business relationships, the information provided by the inquiring person is processed to the extent that this is necessary to answer the contact inquiries and any enquiries measures are required.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact information (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).
Affected persons: communication partners.
Purposes of processing: communication; organizational and administrative procedures; Feedback (e.g. collecting feedback via online form). Provision of our online offering and user-friendliness.
Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR). Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Further information on processing processes, procedures and services:

Contact form: If users contact us via our contact form, email or other communication channels, we process the data provided to us in this context to process the request communicated; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Newsletters and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter “newsletter”) exclusively with the consent of the recipient or on the basis of a legal basis. If the content is mentioned when registering for the newsletter, this content is decisive for the consent of the user To register for our newsletter, it is usually sufficient to provide you with your email address. However, in order to be able to offer you a personalized service, we may ask you to provide your name for a personal address in the newsletter or for further information are necessary for the purpose of the newsletter.

Deletion and restriction of processing: We can store the unsubscribed email addresses for up to three years based on our legitimate interests before we delete them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of potentially defending against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the event of obligations to permanently observe contradictions, we reserve the right to store the email address in a blacklist (so-called “blocklist”) solely for this purpose.

The registration process is recorded on the basis of our legitimate interests for the purpose of providing evidence of its proper execution. If we commission a service provider to send emails, this is based on our legitimate interests in an efficient and secure shipping system.

Contents:

Information about us, our services, promotions and offers.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact information (e.g. postal and email addresses or telephone numbers); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved). Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
Affected persons: communication partners. Users (e.g. website visitors, users of online services).
Zwecke der Verarbeitung: Direktmarketing (z. B. per E-Mail oder postalisch). Erbringung vertraglicher Leistungen und Erfüllung vertraglicher Pflichten.
Rechtsgrundlagen: Einwilligung (Art. 6 Abs. 1 S. 1 lit. a) DSGVO). Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) DSGVO).
Widerspruchsmöglichkeit (Opt-Out): Sie können den Empfang unseres Newsletters jederzeit kündigen, d. .h. Ihre Einwilligungen widerrufen, bzw. dem weiteren Empfang widersprechen. Einen Link zur Kündigung des Newsletters finden Sie entweder am Ende eines jeden Newsletters oder können sonst eine der oben angegebenen Kontaktmöglichkeiten, vorzugswürdig E-Mail, hierzu nutzen.

Weitere Hinweise zu Verarbeitungsprozessen, Verfahren und Diensten:

Messung von Öffnungs- und Klickraten: Die Newsletter enthalten einen sogenannten „Web Beacons“, d. h. eine pixelgroße Datei, die beim Öffnen des Newsletters von unserem bzw. dessen Server, sofern wir einen Versanddienstleister einsetzen, abgerufen wird. Im Rahmen dieses Abrufs werden zunächst sowohl technische Informationen, wie beispielsweise Angaben zum Browser und Ihrem System, als auch Ihre IP-Adresse und der Zeitpunkt des Abrufs erhoben. Diese Informationen werden zur technischen Verbesserung unseres Newsletters anhand der technischen Daten oder der Zielgruppen und ihres Leseverhaltens auf Basis ihrer Abruforte (die mithilfe der IP-Adresse bestimmbar sind) oder der Zugriffszeiten genutzt. Diese Analyse beinhaltet ebenfalls die Feststellung, ob und wann die Newsletter geöffnet und welche Links angeklickt werden. Die Informationen werden den einzelnen Newsletterempfängern zugeordnet und in deren Profilen bis zur Löschung gespeichert. Die Auswertungen dienen dazu, die Lesegewohnheiten unserer Nutzer zu erkennen und unsere Inhalte an sie anzupassen oder unterschiedliche Inhalte entsprechend den Interessen unserer Nutzer zu versenden. Die Messung der Öffnungs- und Klickraten sowie die Speicherung der Messergebnisse in den Profilen der Nutzer – Dieser Textbereich muss mit einer Premium Lizenz freischaltet werden. – premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext ; Rechtsgrundlagen: Einwilligung (Art. 6 Abs. 1 S. 1 lit. a) DSGVO).
Voraussetzung der Inanspruchnahme kostenloser Leistungen: Die Einwilligungen in den Versand von Mailings kann als Voraussetzung zur Inanspruchnahme kostenloser Leistungen (z. B. Zugang zu bestimmten Inhalten oder Teilnahme an bestimmten Aktionen) abhängig gemacht werden. Sofern die Nutzer die kostenlose Leistung in Anspruch nehmen möchten, ohne sich zum Newsletter anzumelden, bitten wir Sie um eine Kontaktaufnahme.
Mailchimp: E-Mail-Marketing, Automatisierung von Marketingprozessen, Erhebung. Speicherung und Verwaltung von Kontaktdaten, Messung der Kampagnenleistung, Erfassung und Analyse der Interaktion der Empfänger mit Inhalten, Personalisierung von Inhalten; Dienstanbieter: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Rechtsgrundlagen: Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) DSGVO); Website: https://mailchimp.com; Datenschutzerklärung: https://mailchimp.com/legal/; Auftragsverarbeitungsvertrag: https://mailchimp.com/legal/; Grundlage Drittlandtransfers: Data Privacy Framework (DPF). Weitere Informationen: Besondere Sicherheitsmaßnahmen: https://mailchimp.com/de/help/mailchimp-european-data-transfers/.

Werbliche Kommunikation via E-Mail, Post, Fax oder Telefon

Wir verarbeiten personenbezogene Daten zu Zwecken der werblichen Kommunikation, die über diverse Kanäle, wie z. B. E-Mail, Telefon, Post oder Fax, entsprechend den gesetzlichen Vorgaben erfolgen kann.

Die Empfänger haben das Recht, erteilte Einwilligungen jederzeit zu widerrufen oder der werblichen Kommunikation jederzeit zu widersprechen.

Nach Widerruf oder Widerspruch speichern wir die zum Nachweis der bisherigen Berechtigung erforderlichen Daten zur Kontaktaufnahme oder Zusendung bis zu drei Jahre nach Ablauf des Jahres des Widerrufs oder Widerspruchs auf der Grundlage unserer berechtigten Interessen. Die Verarbeitung dieser Daten ist auf den Zweck einer möglichen Abwehr von Ansprüchen beschränkt. Auf der Grundlage des berechtigten Interesses, den Widerruf bzw. Widerspruch der Nutzer dauerhaft zu beachten, speichern wir ferner die zur Vermeidung einer erneuten Kontaktaufnahme erforderlichen Daten (z. B. je nach Kommunikationskanal die E-Mail-Adresse, Telefonnummer, Name).

Verarbeitete Datenarten: Bestandsdaten (z. B. der vollständige Name, Wohnadresse, Kontaktinformationen, Kundennummer, etc.); Kontaktdaten (z. B. Post- und E-Mail-Adressen oder Telefonnummern). Inhaltsdaten (z. B. textliche oder bildliche Nachrichten und Beiträge sowie die sie betreffenden Informationen, wie z. B. Angaben zur Autorenschaft oder Zeitpunkt der Erstellung).
Betroffene Personen: Kommunikationspartner.
Zwecke der Verarbeitung: Direktmarketing (z. B. per E-Mail oder postalisch); Marketing. Absatzförderung.
Rechtsgrundlagen: Einwilligung (Art. 6 Abs. 1 S. 1 lit. a) DSGVO). Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) DSGVO).

Webanalyse, Monitoring und Optimierung

Die Webanalyse (auch als „Reichweitenmessung“ bezeichnet) dient der Auswertung der Besucherströme unseres Onlineangebots und kann Verhalten, Interessen oder demografische Informationen zu den Besuchern, wie beispielsweise Alter oder Geschlecht, als pseudonyme Werte umfassen. Mithilfe der Reichweitenanalyse können wir zum Beispiel erkennen, zu welcher Zeit unser Onlineangebot oder dessen Funktionen beziehungsweise Inhalte am häufigsten genutzt werden, oder zur Wiederverwendung einladen. Ebenso ist es uns möglich, nachzuvollziehen, welche Bereiche der Optimierung bedürfen.

Neben der Webanalyse können wir auch Testverfahren einsetzen, um etwa unterschiedliche Versionen unseres Onlineangebots oder seiner Bestandteile zu testen und zu optimieren.

Sofern nachfolgend nicht anders angegeben, können zu diesen Zwecken Profile, also zu einem Nutzungsvorgang zusammengefasste Daten, angelegt und Informationen in einem Browser bzw. in einem Endgerät gespeichert und dann ausgelesen werden. Zu den erhobenen Angaben gehören insbesondere besuchte Websites und dort genutzte Elemente sowie technische Auskünfte, wie etwa der verwendete Browser, das benutzte Computersystem sowie Angaben zu Nutzungszeiten. Sofern sich Nutzer in die Erhebung ihrer Standortdaten uns gegenüber oder gegenüber den Anbietern der von uns eingesetzten Dienste einverstanden erklärt haben, ist auch die Verarbeitung von Standortdaten möglich.

Darüber hinaus werden die IP-Adressen der Nutzer gespeichert. Jedoch nutzen wir ein IP-Masking-Verfahren (d. h. Pseudonymisierung durch Kürzung der IP-Adresse) zum Schutz der Nutzer. Generell werden die im Rahmen von Webanalyse, A/B-Testings und Optimierung keine Klardaten der Nutzer (wie z. B. E-Mail-Adressen oder Namen) gespeichert, sondern Pseudonyme. Das heißt, wir als auch die Anbieter der eingesetzten Software kennen nicht die tatsächliche Identität der Nutzer, sondern nur die zum Zweck der jeweiligen Verfahren in deren Profilen gespeicherten Angaben.

Hinweise zu Rechtsgrundlagen: Sofern wir die Nutzer um deren Einwilligung in den Einsatz der Drittanbieter bitten, stellt die Rechtsgrundlage der Datenverarbeitung die Einwilligung dar. Ansonsten werden die Nutzerdaten auf Grundlage unserer berechtigten Interessen (d. h. Interesse an effizienten, wirtschaftlichen und empfängerfreundlichen Leistungen) verarbeitet. In diesem Zusammenhang möchten wir Sie auch auf die Informationen zur Verwendung von Cookies in dieser Datenschutzerklärung hinweisen.

Verarbeitete Datenarten: Nutzungsdaten (z. B. Seitenaufrufe und Verweildauer, Klickpfade, Nutzungsintensität und -frequenz, verwendete Gerätetypen und Betriebssysteme, Interaktionen mit Inhalten und Funktionen). Meta-, Kommunikations- und Verfahrensdaten (z. B. IP-Adressen, Zeitangaben, Identifikationsnummern, beteiligte Personen).
Betroffene Personen: Nutzer (z. B. Webseitenbesucher, Nutzer von Onlinediensten).
Zwecke der Verarbeitung: Reichweitenmessung (z. B. Zugriffsstatistiken, Erkennung wiederkehrender Besucher); Profile mit nutzerbezogenen Informationen (Erstellen von Nutzerprofilen). Bereitstellung unseres Onlineangebotes und Nutzerfreundlichkeit.
Sicherheitsmaßnahmen: IP-Masking (Pseudonymisierung der IP-Adresse).
Rechtsgrundlagen: Einwilligung (Art. 6 Abs. 1 S. 1 lit. a) DSGVO). Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) DSGVO).

Weitere Hinweise zu Verarbeitungsprozessen, Verfahren und Diensten:

Google Analytics: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data such as names or email addresses. It is used to assign analysis information to a device in order to identify which content users have accessed within one or different usage processes, which search terms they have used, which they have accessed again or which have interacted with our online offering. The time of use and its duration are also stored, as are the sources of the users who refer to our online offering and technical aspects of their devices and browsers.
Pseudonymous profiles of users are created with information from the use of various devices, whereby cookies can be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides coarse geographic location data by deriving the following metadata from IP addresses: city (and the city’s derived latitude and longitude), continent, country, region, subcontinent (and ID-based counterparts). For EU data traffic, IP address data is used exclusively for this derivation of geolocation data before being immediately deleted. They are not logged, are not accessible and are not used for any other purposes. When Google Analytics collects metrics, all IP queries are performed on EU-based servers before passing traffic to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/ ; Security measures: IP masking (pseudonymization of the IP address); Privacy policy: https://policies.google.com/privacy ; Order processing agreement: https://business.safety.google/adsprocessorterms/ ; Basis for third country transfers: Data Privacy Framework (DPF); Option to object (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for the display of advertising: https://myadcenter.google.com/personalizationoff . Further information: https://business.safety.google/adsservices/ (types of processing and data processed).
Jetpack (WordPress Stats): Jetpack provides analytics features for WordPress software; Service Provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR); Website: https://automattic.com ; Data protection declaration: https://automattic.com/privacy . Basis for third country transfers: Data Privacy Framework (DPF).

Online marketing

We process personal data for the purpose of online marketing, which may include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as „content“) based on users‘ potential interests and measuring their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (the so-called “cookie”) or similar processes are used, by means of which the user information relevant to the display of the aforementioned content is stored. For example, content viewed, websites visited, used Online networks, but also communication partners and technical information, such as the browser used, the computer system used and information about times of use and functions used, can also be processed.

The users’ IP addresses are also stored. However, we use available IP masking procedures (ie pseudonymization by shortening the IP address) to protect users. In general, as part of the online marketing process, no clear user data (such as email addresses or names) is stored, but rather pseudonyms. This means that we as well as the providers of online marketing processes do not know the actual user identity, but only the information stored in their profiles.

The statements in the profiles are usually stored in cookies or using similar methods. These cookies can later generally be read on other websites that use the same online marketing process and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing process provider.

In exceptional cases, it is possible to assign clear data to the profiles, especially if the users are, for example, members of a social network whose online marketing processes we use and the network connects the user profiles with the aforementioned information. We ask you to note that users can make additional agreements with the providers, for example by giving consent during registration.

Wir erhalten grundsätzlich nur Zugang zu zusammengefassten Informationen über den Erfolg unserer Werbeanzeigen. Jedoch können wir im Rahmen sogenannter Konversionsmessungen prüfen, welche unserer Onlinemarketingverfahren zu einer sogenannten Konversion geführt haben, d. h. beispielsweise zu einem Vertragsschluss mit uns. Die Konversionsmessung wird alleine zur Erfolgsanalyse unserer Marketingmaßnahmen verwendet.

Solange nicht anders angegeben, bitten wir Sie, davon auszugehen, dass eingesetzte Cookies für einen Zeitraum von zwei Jahren gespeichert werden.

Hinweise zu Rechtsgrundlagen: Sofern wir die Nutzer um deren Einwilligung in den Einsatz der Drittanbieter bitten, stellt die Rechtsgrundlage der Datenverarbeitung die Erlaubnis dar. Ansonsten werden die Daten der Nutzer auf Grundlage unserer berechtigten Interessen (d. h. Interesse an effizienten, wirtschaftlichen und empfängerfreundlichen Leistungen) verarbeitet. In diesem Zusammenhang möchten wir Sie auch auf die Informationen zur Verwendung von Cookies in dieser Datenschutzerklärung hinweisen.

Hinweise zum Widerruf und Widerspruch:

Wir verweisen auf die Datenschutzhinweise der jeweiligen Anbieter und die zu den Anbietern angegebenen Widerspruchsmöglichkeiten (sog. „Opt-Out“). Sofern keine explizite Opt-Out-Möglichkeit angegeben wurde, besteht zum einen die Möglichkeit, dass Sie Cookies in den Einstellungen Ihres Browsers abschalten. Hierdurch können jedoch Funktionen unseres Onlineangebotes eingeschränkt werden. Wir empfehlen daher zusätzlich die folgenden Opt-Out-Möglichkeiten, die zusammenfassend auf jeweilige Gebiete gerichtet angeboten werden:

a) Europa: https://www.youronlinechoices.eu.
b) Kanada: https://www.youradchoices.ca/choices.
c) USA: https://www.aboutads.info/choices.
d) Gebietsübergreifend: https://optout.aboutads.info.

Verarbeitete Datenarten: Nutzungsdaten (z. B. Seitenaufrufe und Verweildauer, Klickpfade, Nutzungsintensität und -frequenz, verwendete Gerätetypen und Betriebssysteme, Interaktionen mit Inhalten und Funktionen). Meta-, Kommunikations- und Verfahrensdaten (z. B. IP-Adressen, Zeitangaben, Identifikationsnummern, beteiligte Personen).
Betroffene Personen: Nutzer (z. B. Webseitenbesucher, Nutzer von Onlinediensten).
Zwecke der Verarbeitung: Reichweitenmessung (z. B. Zugriffsstatistiken, Erkennung wiederkehrender Besucher); Tracking (z. B. interessens-/verhaltensbezogenes Profiling, Nutzung von Cookies); Zielgruppenbildung; Marketing; Profile mit nutzerbezogenen Informationen (Erstellen von Nutzerprofilen). Konversionsmessung (Messung der Effektivität von Marketingmaßnahmen).
Sicherheitsmaßnahmen: IP-Masking (Pseudonymisierung der IP-Adresse).
Rechtsgrundlagen: Einwilligung (Art. 6 Abs. 1 S. 1 lit. a) DSGVO). Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) DSGVO).

Weitere Hinweise zu Verarbeitungsprozessen, Verfahren und Diensten:

Google Ads und Konversionsmessung: Online-Marketing-Verfahren zum Zwecke der Platzierung von Inhalten und Anzeigen innerhalb des Werbenetzwerks des Diensteanbieters (z. B. in Suchergebnissen, in Videos, auf Webseiten usw.), so dass sie Nutzern angezeigt werden, die ein mutmaßliches Interesse an den Anzeigen haben. Darüber hinaus messen wir die Konversion der Anzeigen, d. h. ob die Nutzer sie zum Anlass genommen haben, mit den Anzeigen zu interagieren und die beworbenen Angebote zu nutzen (sog. Konversionen). Wir erhalten jedoch nur anonyme Informationen und keine persönlichen Informationen über einzelne Nutzer; Dienstanbieter: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland; Rechtsgrundlagen: Einwilligung (Art. 6 Abs. 1 S. 1 lit. a) DSGVO), Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) DSGVO); Website: https://marketingplatform.google.com; Datenschutzerklärung: https://policies.google.com/privacy; Grundlage Drittlandtransfers: Data Privacy Framework (DPF); Weitere Informationen: Arten der Verarbeitung sowie der verarbeiteten Daten: https://business.safety.google/adsservices/. Datenverarbeitungsbedingungen zwischen Verantwortlichen und Standardvertragsklauseln für Drittlandtransfers von Daten: https://business.safety.google/adscontrollerterms.
Google Adsense mit personalisierten Anzeigen: Wir binden den Dienst Google Adsense ein, der es ermöglicht, personalisierte Anzeigen innerhalb unseres Onlineangebots zu platzieren. Google Adsense analysiert das Nutzerverhalten und verwendet diese Daten, um zielgerichtete Werbung auszuspielen, die auf die Interessen unserer Besucher abgestimmt ist. Für jede Anzeigenschaltung oder andere Nutzungsarten dieser Anzeigen erhalten wir eine finanzielle Vergütung; Dienstanbieter: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland; Rechtsgrundlagen: Einwilligung (Art. 6 Abs. 1 S. 1 lit. a) DSGVO); Website: https://marketingplatform.google.com; Datenschutzerklärung: https://policies.google.com/privacy; Grundlage Drittlandtransfers: Data Privacy Framework (DPF); Weitere Informationen: Arten der Verarbeitung sowie der verarbeiteten Daten: https://business.safety.google/adsservices/. Datenverarbeitungsbedingungen für Google Werbeprodukte: Informationen zu den Diensten Datenverarbeitungsbedingungen zwischen Verantwortlichen und Standardvertragsklauseln für Drittlandtransfers von Daten: https://business.safety.google/adscontrollerterms.
Google Adsense mit nicht-personalisierten Anzeigen: Wir nutzen den Dienst Google Adsense, um nicht-personalisierte Anzeigen in unserem Onlineangebot zu schalten. Diese Anzeigen basieren nicht auf dem individuellen Nutzerverhalten, sondern werden anhand allgemeiner Merkmale wie dem Inhalt der Seite oder Ihrer ungefähren geografischen Lage ausgewählt. Für die Einblendung oder sonstige Nutzung dieser Anzeigen erhalten wir eine Vergütung; Dienstanbieter: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland; Rechtsgrundlagen: Einwilligung (Art. 6 Abs. 1 S. 1 lit. a) DSGVO); Website: https://marketingplatform.google.com; Datenschutzerklärung: https://policies.google.com/privacy; Grundlage Drittlandtransfers: Data Privacy Framework (DPF); Weitere Informationen: Arten der Verarbeitung sowie der verarbeiteten Daten: https://business.safety.google/adsservices/. Datenverarbeitungsbedingungen für Google Werbeprodukte: Informationen zu den Diensten Datenverarbeitungsbedingungen zwischen Verantwortlichen und Standardvertragsklauseln für Drittlandtransfers von Daten: https://business.safety.google/adscontrollerterms.
LinkedIn Insights Tag: Code, der geladen wird, wenn ein Benutzer unser Onlineangebot besucht und das Verhalten und die Konversionen des Benutzers verfolgt sowie in einem Profil speichert (mögliche Einsatzzwecke: Messung von Kampagnenleistungen, Optimierung der Anzeigenauslieferung, Aufbau von benutzerdefinierten und ähnlichen Zielgruppen); Dienstanbieter: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland; Rechtsgrundlagen: Einwilligung (Art. 6 Abs. 1 S. 1 lit. a) DSGVO); Website: https://www.linkedin.com; Datenschutzerklärung: https://www.linkedin.com/legal/privacy-policy, Cookie-Policy: https://www.linkedin.com/legal/cookie_policy; Auftragsverarbeitungsvertrag: https://www.linkedin.com/legal/l/dpa; Grundlage Drittlandtransfers: Data Privacy Framework (DPF). Widerspruchsmöglichkeit (Opt-Out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Affiliate-Programme und Affiliate-Links

In unser Onlineangebot binden wir sogenannte Affiliate-Links oder andere Verweise (zu denen z. B. Suchmasken, Widgets oder Rabatt-Codes gehören können) auf die Angebote und Leistungen von Drittanbietern ein (zusammenfassend bezeichnet als „Affiliate-Links“). Wenn Nutzer den Affiliate-Links folgen, bzw. anschließend die Angebote wahrnehmen, können wir von diesen Drittanbietern eine Provision oder sonstige Vorteile erhalten (zusammenfassend bezeichnet als „Provision“).

Um nachverfolgen zu können, ob die Nutzer die Angebote eines von uns eingesetzten Affiliate-Links wahrgenommen haben, ist es notwendig, dass die jeweiligen Drittanbieter erfahren, dass die Nutzer einem innerhalb unseres Onlineangebotes eingesetzten Affiliate-Link gefolgt sind. Die Zuordnung der Affiliate-Links zu den jeweiligen Geschäftsabschlüssen oder zu sonstigen Aktionen (z. B. Käufen) dient alleine dem Zweck der Provisionsabrechnung und wird aufgehoben, sobald sie für den Zweck nicht mehr erforderlich ist.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed based on our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Types of data processed: contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved); Inventory data (e.g. full name, home address, contact information, customer number, etc.). Payment data (e.g. bank details, invoices, payment history).
Affected persons: interested parties; Users (e.g. website visitors, users of online services). Beneficiaries and clients.
Purposes of processing: Affiliate tracking. Provision of contractual services and fulfillment of contractual obligations.
Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).

Further information on processing processes, procedures and services:

Agoda.com Affiliate Program: Affiliate Marketing Partner Program; Service Provider: Agoda Company Pte. Ltd., 30 Cecil Street Prudential Tower #19-08, Singapore 049712; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.agoda.com/de-de ; Data protection declaration: https://www.agoda.com/de-de/info/agoda-privacy.html . Basis for third country transfers: adequacy decision (Great Britain).
Amazon Associates Program: Affiliate Associates Program (Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates); Service provider: Amazon EU S.à rl (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.amazon.de ; Data protection declaration: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 . Basis for third country transfers: Data Privacy Framework (DPF).
Belboon Affiliate Program: Affiliate Marketing Affiliate Program; Service provider: belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: www.belboon.de. Data protection declaration: https://www.belboon.com/de/ueber-uns/datenschutz/ .
Booking.com Affiliate Program: Affiliate Marketing Partner Program; Service provider: Booking.com BV, Herengracht 597, 1017 CE Amsterdam, Netherlands; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.booking.com . Data protection declaration: https://www.booking.com/content/privacy.de.html .
Digistore24 partner program: affiliate marketing partner program; Service provider: Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.digistore24.com . Data protection declaration: https://www.digistore24.com/page/privacy .
eBay Partner Network: affiliate marketing partner program; Service provider: eBay Partner Network, Inc., 2145 Hamilton Ave., San Jose, CA 95125, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://partnernetwork.ebay.de . Data protection declaration: https://partnernetwork.ebay.de/legal#privacy-policy .
TARIFFUXX partner program: Affiliate marketing partner program – We participate in the partner system of the provider TARIFFUXX GmbH, Benzstraße 11 82178 Puchheim, Germany. In this context, personal usage data of visitors to this online offering is processed. As part of the partner program, we bind so-called affiliate links or other references (which may include, for example, search masks, widgets or discount codes) and refer to the offers and services of third-party providers (collectively referred to as “affiliate links”). or provide corresponding offer references. If users follow the affiliate links or subsequently take advantage of the offers, we may receive a commission or other benefits from these third parties (collectively referred to as “commission”). In order to be able to track whether users have taken advantage of the offers of an affiliate link we use, it is necessary and our legitimate interest for the respective third-party providers to find out that the users have followed an affiliate link used within our online offering. The assignment of the affiliate links to the respective business transactions or other actions (e.g. purchases) serves the sole purpose of commission billing and will be canceled as soon as it is no longer necessary for the purpose. For the purposes of the aforementioned assignment of affiliate links, the affiliate links can be supplemented with certain values that are part of the link or can be stored elsewhere. The values may include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user. In connection with the partner program, we receive statistical data that is processed pseudonymously and presented to us in aggregated form, i.e. H. provided anonymously (e.g. to take advantage of offers, access affiliate links, status of business transactions, commission income or offers, comparison lists, etc.). Information on the technical and organizational aspects of the partner program, the data processed here, the legal basis for the processing as well as your objection and other rights can be found in the data protection declaration offered for the respective widget: https://www.tariffuxx.de/partnerprogramm/ data protection declaration or directly in the data protection declaration of TARIFFUXX: https://www.tariffuxxde/datenschutz.The aforementioned processing of personal data within the framework of the partner program is carried out within the framework of joint responsibility with TARIFFUXX, whereby TARIFFUXX is responsible for the technical operation of the partner system and serves as the contact person for the exercise of the data subject rights by the users; Service provider: TARIFFUXX GmbH, Benzstraße 11, 82178 Puchheim, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.tariffuxx.de . Data protection declaration: https://www.tariffuxx.de/datenschutz .
WEBGAINS affiliate program: affiliate marketing affiliate program; Service provider: ad pepper media GmbH, FrankenStraße 150C, FrankenCampus 90461, Nuremberg, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.webgains.com/public/de . Data protection declaration: https://www.webgains.com/public/de/datenschutzerklaerung .

Offering an affiliate program

We offer an affiliate program, i.e. i.e., commissions or other benefits (collectively referred to as “commission”) for users (referred to as “affiliates”) who refer to our offers and services. The reference is made using a link assigned to the respective affiliate or other methods (e.g. discount codes) that allow us to recognize that the use of our services was based on the reference (collectively referred to as “affiliate links”) .

In order to be able to track whether users have accessed our services based on the affiliate links used by affiliates, it is necessary for us to know that the users have followed an affiliate link. The assignment of the affiliate links to the respective business transactions or to other use of our services serves the sole purpose of commission billing and will be canceled as soon as it is no longer necessary for the purpose.

Für die Zwecke der vorgenannten Zuordnung der Affiliate-Links können die Affiliate-Links um bestimmte Werte ergänzt werden, die ein Bestandteil des Links sind oder anderweitig, z. B. in einem Cookie, gespeichert werden können. Zu den Werten können insbesondere die Ausgangswebseite (Referrer), der Zeitpunkt, eine Online-Kennung der Betreiber der Webseite, auf der sich der Affiliate-Link befand, eine Online-Kennung – Dieser Textbereich muss mit einer Premium Lizenz freischaltet werden. – premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext

Verarbeitete Datenarten: Vertragsdaten (z. B. Vertragsgegenstand, Laufzeit, Kundenkategorie – Dieser Textbereich muss mit einer Premium Lizenz freischaltet werden. – premiumtext premiumtext ); Nutzungsdaten (z. B. Seitenaufrufe und Verweildauer, Klickpfade, Nutzungsintensität und -frequenz, verwendete Gerätetypen und Betriebssysteme, Interaktionen mit – Dieser Textbereich muss mit einer Premium Lizenz freischaltet werden. – premiumtext premiumtext premiumtext premiumtext premiumtext ). Protokolldaten (z. B. Logfiles betreffend Logins oder den Abruf von Daten – Dieser Textbereich muss mit einer Premium Lizenz freischaltet werden. – premiumtext premiumtext premiumtext premiumtext ).
Betroffene Personen: Nutzer (z. B. Webseitenbesucher, Nutzer von – Dieser Textbereich muss mit einer Premium Lizenz freischaltet werden. – premiumtext premiumtext premiumtext ). Geschäfts- und Vertragspartner.
Zwecke der Verarbeitung: Erbringung vertraglicher Leistungen und Erfüllung vertraglicher Pflichten. Affiliate-Nachverfolgung.
Rechtsgrundlagen: Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) DSGVO).

Kundenrezensionen und Bewertungsverfahren

Wir nehmen an Rezensions- und Bewertungsverfahren teil, um unsere Leistungen zu evaluieren, zu optimieren und zu bewerben. Wenn Nutzer uns über die beteiligten Bewertungsplattformen oder -verfahren bewerten oder anderweitig Feedback geben, gelten zusätzlich die Allgemeinen Geschäfts- oder Nutzungsbedingungen und die Datenschutzhinweise der Anbieter. Im Regelfall setzt die Bewertung zudem eine Registrierung bei den jeweiligen Anbietern voraus.

In order to ensure that the reviewers have actually used our services, we transmit, with the consent of the customer, the necessary data regarding the customer and the service used to the respective review platform (including name, email address and Order number or article number). This data is used solely to verify the authenticity of the user.

Types of data processed: contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).
Persons affected: service recipients and clients. Users (e.g. website visitors, users of online services).
Purposes of processing: Feedback (e.g. collecting feedback via online form). Marketing.
Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR). Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR).

Further information on processing processes, procedures and services:

Rating widget: We include so-called “rating widgets” in our online offering. A widget is a functional and content element integrated into our online offering that displays changeable information. It can e.g. B. can be presented in the form of a seal or comparable element, sometimes also called a “badge”. Although the corresponding content of the widget is displayed within our online offering, it is currently being retrieved from the servers of the respective widget provider. This is the only way to always show the current content, especially the current rating. To do this, a data connection must be established from the website accessed within our online offering to the widget provider’s server and the widget provider receives certain technical data (access data, including IP address) that is necessary for the content of the widget to be sent to the browser of the user can be delivered. Furthermore, the widget provider receives information that users have visited our online offering. This information can be stored in a cookie and used by the widget provider to recognize which online offers that take part in the evaluation process have been visited by the user. The information may be stored in a user profile and used for advertising or market research purposes; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
rated.de: rating platform; Service provider: salesworker.com GmbH, Kattenbug 2, 50667 Cologne, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.bewertet.de . Data protection declaration: https://www.bewertet.de/datenschutz .
Customer Alliance: Review platform; Service provider: CA Customer Alliance GmbH, Ullsteinstr. 130 l Tower B, 12109 Berlin, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.customer-alliance.com/de/ . Data protection declaration: https://www.customer-alliance.com/de/datenschutzerklarung/ .
kundentests.com: rating platform; Service provider: kundentests.com, Sokelantstraße 5, 30165 Hannover, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://kundentests.com . Data protection declaration: https://kundentests.com/datenschutz/ .
Trusted Shops (Trustedbadge): Bewertungsplattform – Im Rahmen der zwischen uns und Trusted Shops bestehenden gemeinsamen Verantwortlichkeit wenden Sie sich bei Datenschutzfragen und zur Geltendmachung Ihrer Rechte bitte bevorzugt an Trusted Shops unter Nutzung der in den Datenschutzinformationen angegebenen Kontaktmöglichkeiten. Unabhängig davon können Sie sich aber immer an den Verantwortlichen Ihrer Wahl wenden. Ihre Anfrage wird dann, falls erforderlich, zur Beantwortung an den weiteren Verantwortlichen weitergegeben.

Das Trustbadge wird durch einen US-amerikanischen CDN-Anbieter (Content-Delivery-Network) zur Verfügung gestellt. Ein angemessenes Datenschutzniveau ist durch Standarddatenschutzklauseln und weitere vertragliche Maßnahmen sichergestellt.
Bei Aufruf des Trustbadges speichert der Webserver automatisch ein sogenanntes Server-Logfile, das auch Ihre IP-Adresse, Datum und Uhrzeit des Abrufs, übertragene Datenmenge und den anfragenden Provider (Zugriffsdaten) enthält und den Abruf dokumentiert. Die IP-Adresse wird unmittelbar nach der Erhebung anonymisiert, sodass die gespeicherten Daten Ihrer Person nicht zugeordnet werden können. Die anonymisierten Daten werden insbesondere für statistische Zwecke und zur Fehleranalyse genutzt.

Sofern Sie Ihre Einwilligung erteilt haben, greift das Trustbadge nach Bestellabschluss auf in Ihrer Endeinrichtung gespeicherte Bestellinformationen (Bestellsumme, Bestellnummer, ggf. gekauftes Produkt) sowie E-Mailadresse zu und Ihre E-Mail-Adresse wird per kryptologischer Einwegfunktion gehasht. Der Hash-Wert wird anschließend mit den Bestellinformationen gem. Art. 6 Abs. 1 S. 1 lit. a DSGVO an Trusted Shops übermittelt. Dies dient der Überprüfung, ob Sie bereits für Dienste von Trusted Shops registriert sind. Ist dies der Fall, so erfolgt die weitere Verarbeitung gemäß der zwischen Ihnen und Trusted Shops getroffenen vertraglichen Vereinbarung. Sofern Sie noch nicht für die Services registriert sind oder Ihre Einwilligung zur automatischen Erkennung über das Trustbadge nicht erteilen, erhalten Sie im Anschluss die Möglichkeit, sich manuell für die Nutzung der Services zu registrieren bzw. die Absicherung im Rahmen Ihres ggf. bereits bestehenden Nutzungsvertrages abzuschließen.

For this purpose, after completing your order, the Trustbadge accesses the following information, which is stored in the device you use: order total, order number and email address. This is necessary so that we can offer you buyer protection. The data will only be transmitted to Trusted Shops if you actively decide to take out buyer protection by clicking on the corresponding button in the so-called Trustcard. If you decide to use the services, further processing will be based on the contractual agreement with Trusted Shops in accordance with Art If necessary, to be able to send review invitations via email afterwards.

Trusted Shops uses service providers in the areas of hosting, monitoring and logging. The legal basis is Article 6 (1) (f) GDPR for the purpose of ensuring trouble-free operation. Processing can take place in third countries (USA and Israel). An adequate level of data protection is ensured in the case of the USA through standard data protection clauses and other contractual measures and in the case of Israel through an adequacy decision.
; Service provider: Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, Germany; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.trustedshops.de . Data protection declaration: https://www.trustedshops.de/impressum-datenschutz/ .
Trustpilot: review platform; Service provider: Trustpilot A/S, Pilestræde 58, 5, 1112 Copenhagen, Denmark; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://de.trustpilot.com . Data protection declaration: https://de.legal.trustpilot.com/for-reviewers/end-user-privacy-terms .
who knows the BEST: rating platform; Service provider: 11880 Solutions AG and 11880 Internet Services AG:, each Hohenzollernstr. 24, 45128 Essen, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.werkenntdenbesten.de/ . Data protection declaration: https://unternehmen.11880.com/datenschutz .

Presences in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with active users there or to offer information about us.

We would like to point out that user data can be processed outside the European Union. This can result in risks for users because, for example, it could make it more difficult to enforce user rights.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on usage behavior and the resulting interests of users. The latter may in turn be used to place advertisements inside and outside the networks that presumably correspond to the interests of the users. Therefore, cookies are usually stored on the users‘ computers, in which the usage behavior and interests of the users are stored. In addition, data can also be stored in the usage profiles regardless of the devices used by the users (especially if they are members of the respective platforms and logged in there).

For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of the rights of those affected, we would also like to point out that these can most effectively be asserted with the providers. Only the latter have access to user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

Types of data processed: Contact details (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation). Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: communication; Feedback (e.g. collecting feedback via online form). Public relation.
Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

Instagram: social network; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com ; Data protection declaration: https://instagram.com/about/legal/privacy . Basis for third country transfers: Data Privacy Framework (DPF).
Facebook pages: profiles within the social network Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.facebook.com ; Data protection declaration: https://www.facebook.com/about/privacy ; Basis for third country transfers: Data Privacy Framework (DPF); Further information: Together with Meta Platforms Ireland Limited, we are responsible for the collection (but not further processing) of data from visitors to our Facebook page (so-called „fan page“). This data includes information about the types of content users view or interact with, or the actions they take (see „Things you and others do and provide“ in the Facebook Data Policy: https:// www.facebook.com/policy ), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see “Device information” in the Facebook data policy: https: //www.facebook.com/policy ). As explained in the Facebook Data Policy under „How do we use this information?“, Facebook also collects and uses information to provide analytics services called „Page Insights“ to site operators to help them understand how people interact with their Pages and interact with the content associated with them. We have concluded a special agreement with Facebook („Information on Page Insights“, https://www.facebook.com/legal/terms/page_controller_addendum ), which regulates in particular which Security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and Complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information on Page Insights” ( https://www.facebook.com/legal/terms/information_about_page_insights_data ). The joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of the data to the parent company Meta Platforms, Inc. in the USA.
LinkedIn: social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.linkedin.com ; Privacy policy: https://www.linkedin.com/legal/privacy-policy ; Basis for third country transfers: Data Privacy Framework (DPF); Option to object (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out . Further information: We, together with LinkedIn Ireland Unlimited Company, are responsible for the collection (but not further processing) of visitor data, which is created for the purpose of creating the „page insights“ (statistics) of our LinkedIn profiles.
To This data includes information about the types of content users view or interact with or the actions they take, as well as information about the devices users use (e.g. IP addresses, operating system, browser type, language settings, Cookie data) and information from the user’s profile, such as job function, country, industry, hierarchy level, company size and employment status. Data protection information on the processing of user data by LinkedIn can be found in LinkedIn’s data protection information: https://www.linkedin. com/legal/privacy-policy
We have entered into a special agreement with LinkedIn Ireland („Page Insights Joint Controller Addendum (the ‚Addendum‘)“, https://legal.linkedin.com/pages-joint-controller-addendum ), in which it is specifically regulated which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of those affected (i.e. users can e.g. B. Address information or deletion requests directly to LinkedIn). The rights of users (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with LinkedIn. The joint responsibility is limited to the collection of the data by and transmission to the Ireland Unlimited Company, a company based in the EU. Further processing of the data is the sole responsibility of the Ireland Unlimited Company, which particularly concerns the transmission of the data to the parent company LinkedIn Corporation in the USA.
Pinterest: Soziales Netzwerk; Dienstanbieter: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Irland; Rechtsgrundlagen: Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) DSGVO); Website: https://www.pinterest.com. Datenschutzerklärung: https://policy.pinterest.com/de/privacy-policy.
TikTok: Soziales Netzwerk / Video-Plattform; Dienstanbieter: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Irland und TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, United Kingdom, EC1A 9HP; Rechtsgrundlagen: Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) DSGVO); Website: https://www.tiktok.com. Datenschutzerklärung: https://www.tiktok.com/de/privacy-policy.
X: Soziales Netzwerk; Dienstanbieter: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Irland; Rechtsgrundlagen: Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) DSGVO). Datenschutzerklärung: https://twitter.com/privacy, (Settings: https://twitter.com/personalization).
YouTube: Soziales Netzwerk und Videoplattform; Dienstanbieter: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland; Rechtsgrundlagen: Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) DSGVO); Datenschutzerklärung: https://policies.google.com/privacy; Grundlage Drittlandtransfers: Data Privacy Framework (DPF). Widerspruchsmöglichkeit (Opt-Out): https://myadcenter.google.com/personalizationoff.

Plug-ins und eingebettete Funktionen sowie Inhalte

Wir binden Funktions- und Inhaltselemente in unser Onlineangebot ein, die von den Servern ihrer jeweiligen Anbieter (nachfolgend als „Drittanbieter“ bezeichnet) bezogen werden. Dabei kann es sich zum Beispiel um Grafiken, Videos oder Stadtpläne handeln (nachfolgend einheitlich als „Inhalte“ bezeichnet).

Die Einbindung setzt immer voraus, dass die Drittanbieter dieser Inhalte die IP-Adresse der Nutzer verarbeiten, da sie ohne IP-Adresse die Inhalte nicht an deren Browser senden könnten. Die IP-Adresse ist damit für die Darstellung dieser Inhalte oder Funktionen erforderlich. Wir bemühen uns, nur solche Inhalte zu verwenden, deren jeweilige Anbieter die IP-Adresse lediglich zur Auslieferung der Inhalte anzuwenden. Drittanbieter können ferner sogenannte Pixel-Tags (unsichtbare Grafiken, auch als „Web Beacons“ bezeichnet) für statistische oder Marketingzwecke einsetzen. Durch die „Pixel-Tags“ können Informationen, wie etwa der Besucherverkehr auf den Seiten dieser Website, ausgewertet werden. Die pseudonymen Informationen können darüber hinaus in Cookies auf dem Gerät der Nutzer gespeichert werden und unter anderem technische Auskünfte zum Browser und zum Betriebssystem, zu verweisenden Websites, zur Besuchszeit sowie weitere Angaben zur Nutzung unseres Onlineangebots enthalten, aber auch mit solchen Informationen aus anderen Quellen verbunden werden.

Hinweise zu Rechtsgrundlagen: Sofern wir die Nutzer um ihre Einwilligung in den Einsatz der Drittanbieter bitten, stellt die Rechtsgrundlage der Datenverarbeitung die Erlaubnis dar. Ansonsten werden die Nutzerdaten auf Grundlage unserer berechtigten Interessen (d. h. Interesse an effizienten, wirtschaftlichen und empfängerfreundlichen Leistungen) verarbeitet. In diesem Zusammenhang möchten wir Sie auch auf die Informationen zur Verwendung von Cookies in dieser Datenschutzerklärung hinweisen.

Verarbeitete Datenarten: Nutzungsdaten (z. B. Seitenaufrufe und Verweildauer, Klickpfade, Nutzungsintensität und -frequenz, verwendete Gerätetypen und Betriebssysteme, Interaktionen mit Inhalten und Funktionen); Meta-, Kommunikations- und Verfahrensdaten (z. B. IP-Adressen, Zeitangaben, Identifikationsnummern, beteiligte Personen); Bestandsdaten (z. B. der vollständige Name, Wohnadresse, Kontaktinformationen, Kundennummer, etc.); Kontaktdaten (z. B. Post- und E-Mail-Adressen oder Telefonnummern); Inhaltsdaten (z. B. textliche oder bildliche Nachrichten und Beiträge sowie die sie betreffenden Informationen, wie z. B. Angaben zur Autorenschaft oder Zeitpunkt der Erstellung); Standortdaten (Angaben zur geografischen Position eines Gerätes oder einer Person). Event-Daten (Facebook) („Event-Daten“ sind Informationen, die beispielsweise über Meta-Pixel (sei es über Apps oder andere Kanäle) an den Anbieter Meta gesendet werden und sich auf Personen oder deren Aktionen beziehen. Zu diesen Daten zählen etwa Details zu Website-Besuchen, Interaktionen mit Inhalten und Funktionen, App-Installationen sowie Produktkäufe. Die Verarbeitung der Event-Daten erfolgt mit dem Ziel, Zielgruppen für Inhalte und Werbebotschaften (Custom Audiences) zu erstellen. Es ist wichtig zu beachten, dass Event-Daten keine tatsächlichen Inhalte wie verfasste Kommentare, keine Login-Informationen und keine Kontaktinformationen wie Namen, E-Mail-Adressen oder Telefonnummern umfassen. „Event-Daten“ werden von Meta nach maximal zwei Jahren gelöscht, und die daraus gebildeten Zielgruppen verschwinden mit der Löschung unserer Meta-Nutzer-Konten.).
Betroffene Personen: Nutzer (z. B. Webseitenbesucher, Nutzer von Onlinediensten).
Zwecke der Verarbeitung: Bereitstellung unseres Onlineangebotes und Nutzerfreundlichkeit; Profile mit nutzerbezogenen Informationen (Erstellen von Nutzerprofilen). Marketing.
Rechtsgrundlagen: Einwilligung (Art. 6 Abs. 1 S. 1 lit. a) DSGVO). Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) DSGVO).

Weitere Hinweise zu Verarbeitungsprozessen, Verfahren und Diensten:

Facebook plugins and content: Facebook social plugins and content – This can be done, for example: This includes, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Facebook. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ – We are responsible, together with Meta Platforms Ireland Limited, for the collection or receipt as part of a transmission (but not the Further processing) of „event data“ that Facebook collects using the Facebook social plugins (and embedding functions for content) that are carried out on our online offering or receives as part of a transmission for the following purposes: a) Advertisement of content and advertising information that corresponds to the presumed interests of users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improve ad delivery and personalization of features and content (e.g. improving detection of which content or advertising information is likely to match users‘ interests). We have concluded a special agreement with Facebook („Addition for Controllers“, https://www.facebook.com/legal/controller_addendum ), which regulates in particular which security measures Facebook must observe ( https://www.facebook. com/legal/terms/data_security_terms ) and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyzes and reports (which are aggregated, i.e. do not contain information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but rather on the basis of an order processing contract („data processing conditions“ , https://www.facebook.com/legal/terms/dataprocessing ), the „Data Security Terms“ ( https://www.facebook.com/legal/terms/data_security_terms ) and with regard to processing in the USA on the basis of standard contractual clauses (“Facebook-EU data transfer supplement, https://www.facebook.com/legal/EU_data_transfer_addendum ). The rights of the users (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are governed by the agreements with Facebook not limited; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; legal basis: consent (Art. 6 Paragraph 1 Sentence 1 Letter a) GDPR); Website: https://www.facebook.com ; Data protection declaration: https://www.facebook.com/privacy/policy/ . Basis for third country transfers: Data Privacy Framework (DPF).
Google Fonts (provided on our own server): Provision of font files for the purpose of a user-friendly presentation of our online offering; Service provider: The Google Fonts are hosted on our server, no data is transmitted to Google; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Font Awesome (delivery on own server): Display of fonts and symbols; Service provider: The Font Awesome icons are hosted on our server, no data is transmitted to the Font Awesome provider; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Google Maps: We integrate the maps from the “Google Maps” service provided by Google. The data processed may include, in particular, IP addresses and location data of the users; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR); Website: https://mapsplatform.google.com/ ; Privacy policy: https://policies.google.com/privacy . Basis for third country transfers: Data Privacy Framework (DPF).
Instagram plugins and content: Instagram plugins and content – This can be done, for example: This includes, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Instagram. – We are responsible, together with Meta Platforms Ireland Limited, for the collection or receipt as part of a transmission (but not further processing) of „event data“ that Facebook uses functions of Instagram (e.g. embedding functions for content). on our online offering, collects or receives as part of a transmission for the following purposes: a) displaying content and advertising information that correspond to the presumed interests of the users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improve ad delivery and personalization of features and content (e.g. improving detection of which content or advertising information is likely to match users‘ interests). We have concluded a special agreement with Facebook („Addition for Controllers“, https://www.facebook.com/legal/controller_addendum ), which regulates in particular which security measures Facebook must observe ( https://www.facebook. com/legal/terms/data_security_terms ) and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyzes and reports (which are aggregated, i.e. do not contain information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but rather on the basis of an order processing contract („data processing conditions“ , https://www.facebook.com/legal/terms/dataprocessing ), the „Data Security Terms“ ( https://www.facebook.com/legal/terms/data_security_terms ) and with regard to processing in the USA on the basis of standard contractual clauses (“Facebook-EU data transfer supplement, https://www.facebook.com/legal/EU_data_transfer_addendum ). The rights of the users (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are governed by the agreements with Facebook not limited; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 Paragraph 1 Sentence 1 Letter f) GDPR); Website: https://www.instagram.com . Data protection declaration: https://instagram.com/about/legal/privacy/ .
LinkedIn plugins and content: LinkedIn plugins and content – This can be done, for example: This includes, for example, content such as images, videos or texts and buttons with which users can share content from this online offering within LinkedIn; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.linkedin.com ; Privacy policy: https://www.linkedin.com/legal/privacy-policy ; Order processing contract: https://legal.linkedin.com/dpa ; Basis for third country transfers: Data Privacy Framework (DPF). Option to object (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out .
YouTube videos: video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR); Website: https://www.youtube.com ; Privacy policy: https://policies.google.com/privacy ; Basis for third country transfers: Data Privacy Framework (DPF). Option to object (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for the display of advertising: https://myadcenter.google.com/personalizationoff .
Vimeo video player: integration of a video player; Service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://vimeo.com ; Privacy policy: https://vimeo.com/privacy ; Order processing agreement: https://vimeo.com/enterpriseterms/dpa . Basis for third country transfers: standard contractual clauses ( https://vimeo.com/enterpriseterms/dpa ).

Created with the free Data Protection Generator.de by Dr. Thomas Schwenke

Shiko Art

Data protection

preamble

preamble

Table of contents

Responsible person

Relevant legal bases

Overview of processing

Types of data processed

Categories of data subjects

Purposes of processing

Safety measures

Transfer of personal data

International data transfers

Carrying out tasks according to the statutes or rules of procedure

Business benefits

Payment procedure

Provision of the online offering and web hosting

Use of cookies

Registration, login and user account

Blogs and publication media

Contact and inquiry management

Newsletters and electronic notifications

Werbliche Kommunikation via E-Mail, Post, Fax oder Telefon

Webanalyse, Monitoring und Optimierung

Online marketing

Affiliate-Programme und Affiliate-Links

Offering an affiliate program

Kundenrezensionen und Bewertungsverfahren

Presences in social networks (social media)

Plug-ins und eingebettete Funktionen sowie Inhalte

Kontakt

Gallery

Nützliche Links